• Art Director . Costume Designer

Hi, I'm Lou Foley, aka “Ruinedlou” a freelance Art Director, Stylist & Costume Designer.

For many clients, I head up both Styling and Art direction departments. With the help of my awesome team, we take on a plethora of projects creating a cohesive aesthetic across the whole commercial or digital content/ brand film.
For projects that require a set build I will partner with the finest of set builders to tailor make solutions for even the most ambitious sets.

With sustainability becoming a growing concern, I have expanded into "Riot studios", which is a dedicated unit to house my growing collection of props. I can now hire these out to (my own) productions, decreasing the need to buy new. So far its working really brilliantly and the aim is to expand on this further this year.

With twenty years experience I have worked on a truly varied Portfolio of projects with the industries finest…

Commercial clients: Pukka, Furniture Village, Instax, ITV comps Good Energy, Google, Brita, James Villas, Sunlife, Velux, Farrow and Ball, Huawei, Avon Tyres, Adidas Taylormade, Sykes Cottages, Longleat, Metrotile, Quick Quid, Pink Lady Apples, Teletext, Cosyfeet, Ovo Energy, Tool station, Ebay, Yankee Candle, Shangri la Hotels, Aptamil, Vax, Audi, Curry PC World, Barclays, Nationwide, Jaro, Yorkshire Tea, Meadow Hall, Microsoft, Samsung, Powerade, Admiral, Powwownow, Peacocks, PenCarrie, Tesco, Clarks Village, Freeport Braintree, Vevie, Nomads, Rookie Skates, The Brit Awards, NME Awards, Channel 4’s Freshly Squeezed.

Celebrities: From 2018 I've had the pleasure of working closely with gorgeous Carol Vordaman, styling her for her on-going work with Sunlife. This includes numerous TVC's and photoshoots

Live TV: In 2020 (during the pandemic) I had the pleasure of working with the ITV comps team and Josie Gibson to create a series of winter wonderland sets as the location for the ITV comps Christmas £100,000 give away.

Film: Lou was the Costume Designer; on the Simon Pegg feature film “A Fantastic Fear of Everything”
Lou has assisted Costume Designer Maggie Donnelly for the prep- styling/shopping for and with Heather Graham and Mia Kirshner, for “Miss Conception”

Music Artists: I cut my teeth in the industry styling and designing costumes for many promos, live gigs and photo shoots for artists such as: Spinnerette, Mcfly, Radiohead, Franz Ferdinand, to name but a few.

Editorials: Scouting magazine, Kit, Grazia, Papercut magazine, Tv Times, Specsavers Kids Magazine, E-MergeMag, Chaos Magazine, Crack Magazine, Venue, Arun Magazine.

“I love what I do and I’d love to work with someone like you”
Lou Foley